But I Don’t Wanna…

Wanna know the unsexy secret to building a successful business?

Not the “10K in 10 days” version 😂 Today I’m pulling back the curtain and showing you how (and WHY) the sausage is made. 

It starts with this newsletter. I told you last week that every Monday morning, without fail, Rachel and I start working on it... and by the time it gets to you, we’ve spent a couple of hours making sure it actually reflects what’s really happening over here.

Now... Could we write something generic, toss it into AI and hit send? Sure.... I guess...

But we DON'T do that.

Why? Because people can smell a fake a mile away, and we want to connect with you.

Because of this newsletter, people stop me at events and say, “I feel like I already know you.” People reach out after reading something that resonated. (If that's you, just reply to this email... it comes directly to me, and I read all replies.)

Building a business doesn't happen with one big launch. You can't just prop up a website and hope people find you. 

And this newsletter is only one example of the many things I do CONSISTENTLY.

It’s the coffee meetings.

It’s the texts checking in on someone’s big project.

It’s showing up to someone else’s event to support what they’re building.

Now... I'll be honest: My life would be a lot easier if I let these things slide.

You won't notice if I skip the newsletter this week, right? My calendar is often packed, and sometimes I'm tempted to cancel a coffee date. It's easy to say I’ll go to someone’s event and then decide I'm too tired.

Those things don’t seem like a big deal in the moment.

But the accumulation of showing up is the unsexy secret to building a successful business.

Five years of Friday newsletters. Hundreds of conversations. Countless moments of simply being present in people’s lives.

That’s how trust gets built.

So… you wanna build something of your own?

Welcome. Grab a snack. It’s gonna take a minute. 😌

Here are three things I’ve learned the not glamorous way:

1. Pick a rhythm… and don’t ghost it.
Not the version you wish you could keep up with.
The version your actual life can handle.

Newsletter. Podcast. Weekly meetup. Something.

(This newsletter? She’s my steady relationship. Instagram? Situationship at best. X? Blocked.)

2. Show up for people.
This is the unsexy secret. Because relationships? That’s everything.

3. Care… for real.
Not “let me add you to my network” care. Real care. People can feel the difference in about 2.5 seconds.

Here's the bottom line: business success is rooted in consistent discipline.

You gotta show up when it would be very easy to… not.

It’s this week. Next week. And yes… the week after that too. Which is exactly what we’re doing over here.

Same time next Friday. Don’t ghost me.